Last updated: July-2024
Elso Services (referred to as “our”, “us” and “we” in this notice) is a digital marketing and tech solutions provider based in India, owned by Blue Digital Media Pvt. Ltd. We offer services such as website and application solutions, as well as branding and design. We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling and processing of personal data at all times in accordance with applicable privacy and data protection laws.
This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. Elso Services is the data controller of any personal data you provide to us, including in relation to this website.
This Privacy Notice explains the following:
In the Supplementary Information section of this Privacy Notice, we explain what is meant by “personal data” and other terms used in this notice.
The type of information we collect will depend on the circumstances and the service you are using. Generally speaking, we will collect information relating to you and/or your use of our services in the following ways:
Except where required by law, we use the personal data you provide for the following purposes:
Under data protection law, we are required to advise you on the legal basis for processing your personal data. For the most part, the processing of your personal information is based either on a) our legitimate interests related to providing you services you have requested or otherwise your customer relationship with us, or b) your consent, where requested.
In the table below we set out further information about the purposes for which we use your personal data and the legal basis we rely on for its use. Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.
| Purpose/Activity | Types of Personal Data | Lawful Basis for Processing |
|---|---|---|
| To send you information about our services | Name, Email address, Telephone number, Company, Location, Job title and role, Any interests that you express in our services, Your attendance at events (online or offline) | Where you have requested information from us, we send such communications based on your consent. You can ask us to stop such communications at any time by clicking on the unsubscribe link at the bottom of the message. |
| To improve and develop our website | Technical information, Usage | Necessary for our legitimate interest (to define types of clients for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy). |
| To deliver relevant content to you and measure or understand the effectiveness of the content we serve to you | Name, Email address, Telephone number, Company, Location, Job title and role, Usage, Marketing and communications preferences, Technical information, Your attendance at events (online or offline) | Necessary for our legitimate interests (to study how clients use our service and engage with our content, to develop our service, to grow our business and to inform our marketing strategy). |
| To respond to any enquiries or feedback that you send us | Name, Email address, Telephone number, Company, Location, Job title and role, Your attendance at events (online or offline), Marketing/communications preferences, Any other information you volunteer in your enquiry or feedback | It is in our legitimate interest to respond to communications that you send to us, inform you of relevant information in relation to the services that we provide and utilize your information to improve our business. |
| To reach out with information on our products and services relevant to your needs | Name, Email address, Telephone number, Location, Usage, Job title and role | It is our legitimate interest to work out which of our products or services may interest you and tell you about them. |
| To share information with our service providers | Name, Email address, Telephone number, Usage, Marketing and communications, Technical information | It is our legitimate business interest to share your data with trusted third parties who provide us with services relevant to the provision of our website. |
We will keep your personal data for as long as is necessary for the relevant service, in accordance with our legal obligations. After this time, your personal data will either be securely deleted or anonymized so that it can be used for analytical purposes. You may request further information via the contact details given in this Privacy Notice.
We maintain appropriate organizational and technological safeguards to help protect against unauthorized use, access to, or accidental loss, alteration, or destruction of personal data. We also seek to ensure our service providers do the same.
Information shared with our third-party service providers: We use a number of third parties to perform business functions on our behalf, such as sending our newsletters and hosting our online services and customer relationship management. We will only disclose the information necessary to enable these third parties to perform their services. Our service providers are contracted to comply with our instructions and we require that they do not use your personal data for their own business purpose.
Information shared with other parties: Where required or permitted by law, personal data may be provided to others, such as regulator and law enforcement agencies, for example in response to a court order or a subpoena, or in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law.
Information shared with other parties: Where required or permitted by law, personal data may be provided to others, such as regulator and law enforcement agencies, for example in response to a court order or a subpoena, or in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law.
We do not sell or rent any personal data about you to any third party.
Elso Services operates globally, and we may from time to time disclose your personal data within our group of companies. Access will always be controlled on a need-to-know basis, and only provided where it is necessary to provide you with requested services or to allow us to perform any necessary or legitimate functions. Some of our group companies are located outside India, but we always ensure the security of such disclosures and transfers in accordance with the applicable privacy and data protection laws.
We will only transfer your personal data outside India where we are satisfied that adequate levels of protection are in place to protect the integrity and security of any information being processed and compliance with applicable privacy and data protection laws. These measures may include the use of standard contractual/data protection clauses adopted by the European Commission, or appropriate data sharing mechanisms that may be in force from time to time.
You may request further information on the measures used for such transfers via the contact details given in this Privacy Notice.
Object to our processing of your personal data: You have the right to object where we are processing your personal data for the purposes of direct marketing or profiling. You can object at any time and we shall stop processing the information you have objected to unless we can show compelling legitimate grounds to continue that processing.
Access your personal data: If you make this kind of request and we hold personal data about you, we are required to provide you with information on it, including a description and copy of the personal data and why we are processing it. We will require you to prove your identity before granting access to your personal data. We will process your request within the timeframe required under the relevant law.
